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如何定义我的在线商店的目标受众?

准确定义目标受众是任何渴望成功的企业的基本组成部分。每个或多或少有经验的企业家都应该知道,他花更多的时间和精力来研究目标受众,因为我们的客户的需求和要求会随时间和其他因素而变化,所以我们将为我们的业务获得更好的转换结果。是我们无法控制的。

当然,当我们已经有了实体机构时,这要简单得多,因为起初我们非常了解我们的听众,  意大利商务电话清单 这要归功于拜访我们的客户,而且我们总是有可能问他们,甚至咨询我们的朋友和家人。

相反,如果我们通过在线商店开展业务,事情就会变得更加复杂,因为很有可能我们将从头开始。我们将看到建议执行的一些步骤,以便我们的在线商店取得成功:

意大利商务电话清单

首先,我们必须确定潜在客户的个人资料。也就是说,我们的业务目标是谁:他们在哪里,他们属于哪个年龄段或他们使用哪种语言。根据这些信息,我们也有兴趣了解更具体的特征,例如您的互联网使用经验水平,培训水平,您的兴趣等等。根据业务类型的不同,我们将不得不问自己更多或更少的问题,以大致了解谁可能对我们提供的产品感兴趣。

对目标受众会搜索我们的关键字进行研究对于同情我们的潜在客户并调整我们的在线商店的内容以适应他们的需求至关重要。此外,当您开放以深入了解目标受众时,甚至有可能找到一开始就没有考虑过提供但仍可以的新产品和服务。

关键字是一个单词或单词的组合,搜索引擎算法利用这些单词或单词对我们的网站进行分类,并将其构架为某些搜索类别的相关结果。当我们在网站内容中使用的词语与用户和潜在客户在搜索中使用的词语之间具有高度相关性时,我们的门户或在线商店便会吸引高质量的流量。

一旦我们能够勾勒出潜在客户的轮廓,下一步就是找出用户可以用来满足其对某种产品或服务需求的词语。要准备一份初始清单,我们必须将自己放在潜在客户的面前,购买销售线索 并考虑到无数方面以及目标受众群体中不同群体之间的差异,以便能够定义将其带入我们商店的关键字,例如:

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