The email marketing flutters every corner of the digital advertising industry is that, although many insist on burial cavarle, the truth is that this technique has managed to reinvent itself and there are companies that, in this sense, they are doing really well.
However, there are still many that, despite the efforts, are not rewarded in terms of results. And perhaps the key is in the capacities and Malaysia Email Address abilities that companies and marketing teams have at their disposal, and that is, 50.07% of companies agree that the reason why they do not achieve the email marketing objectives it is the lack of internal resources.
This is highlighted by the study “Research on the use and perception of Email Marketing 2017 in Spain” just published by Digital Response, an agency specialized in Email Marketing together with Adigital.
The study has started from a survey in which 737 companies from more than 20 different sectors have participated .
The objective of the research is to know in what situation is the business panorama of the email marketing sector in Spain, what tactics and strategies are the most used and how the results obtained are valued.
Beyond its ability to retain customers, email marketing also stands out for its expertise in generating conversions. 25% of B2B marketers applaud the benefits of this discipline by rubbing the magic lamp of conversions.
in many cases we deal with unknown people, so through that email they will have a Buy Leads first impression of you or your company. Many companies use email marketing to create brand image and be in communication with their customers.In the B2C industry, marketers are slightly more jubilant due to the ability of email marketing to generate conversions.