It’s a fact that email marketing can boost sales and awareness plus help build customer loyalty. So, perhaps it comes as something of a surprise to discover how poorly many events & festivals are when it comes to collecting email addresses.
However, here are some ideas to boost sign-ups to your mailing list In return for your email address, the Glade Festival organizers offer to send you a monthly magazine featuring insights from art, music & film. This is superb marketing since it not only reinforces Glade as a festival who like to do things differently but provides something back to their audience.
Camden Crawl do this particularly well. However, the organizers also run Traffic street team marketing, which is based around the collection of information, so shouldn’t come as a surprise. The Crawl demonstrate how a sign-up form can be combined with a customer survey to discover more about your customers. To balance the longer sign up process, Brazil business email list Camden Crawl offer exclusives and competitions to help motivate people. Their experience is the longer form doesn’t put people off – in fact, by asking their opinion it reinforces Camden Crawl as a festival who care about their audience.
Check out Global Gathering’s website There is a simple sign-up form to the newsletter. But Global also require people to register if they want to use the forum, post comments, video or pictures on the site. And, when they register for the community features, they can also opt-in to receive email from the festival. Or put another way, sign up to the mailing list and you also get to use all the website features.
If you achieve a certain level of success you can require people to register before they can buy a ticket. Glastonbury, T In The Park and VF est all employ this. But what about festivals who don’t sell out. Well, why not offer early bird discounts, used by The Great Escape and Liverpool Sound City. If you register then in November you receive an email informing you, you can buy tickets for a fraction of the price than closer to the event.
This is used by Rockne, High Voltage and Download. When you choose to join their mailing lists you are offered a choice of other mailing lists you can join. These festivals are owned by bigger parent companies, in these Buy Leads cases ARG, Mama and Live Nation. Assuming all their events work the same way,