The mere mention of Scooby-Doo and his gang gives many of us a rapturous pang of nostalgia. The “antics” of these unique detectives and their skill (or clumsiness) solving mysteries managed to nail us in front of the small screen when we were children.
However, Scooby-Doo is much more than one of the best animated series of all time. If you look closely, Hanna-Barbera’s endearing series has a handful of email marketing lessons tucked away. The email marketing company Email Monks reveals some of these lessons in the following infographic:
1. Being unique is synonymous with being memorable
As a series, Scooby-Doo was an absolutely unique product and that is why it has stuck like a limpet to the most precious memories of our childhood. Scooby Doo boasted a unique charm. And that unique charm that we all fell in love with in his Scooby-Doo day is what marketers should look for in their social media marketing actions. It’s about standing out from the crowd with innovative images, themes and text, but without showing that we are trying too hard to be creative.
2. Like Scooby-Doo, everyone needs a “snack” from time to time
Just as Scooby-Doo’s mouth is watering with “snacks”, the consumer needs that, from time to time, brands who fill your inbox with commercial emails will reward you for your patience. Discounts and promotional offers are music to the ears for the user who is subscribed to a commercial newsletter.
“Let’s split up” formula works “Let’s split up and look for clues” is the phrase that Fred always pulled out of his hat in Scooby-Doo and that worked the miracle of solving seemingly unsolvable mysteries. This strategy also has its practical application in the universe of email marketing. By dividing their subscribers into groups, marketers can gain valuable customer insights.
4. Things are not as bad as they seem
In Scooby-Do its protagonists run into mysteries that, right off the bat, seem like gibberish. However, they end up solving them in the end. Something similar happens in email marketing. Our newsletter may contain some bugs, New Zealand Email Address there will always be something that works. It is possible, for example, that the landing page to which our email marketing campaign is associated takes too long to load, but if the call-to-action button is attractive enough, we will have “saved the furniture”. The objective is to identify the strengths of our email marketing campaign and use them to our advantage to minimize the weaknesses as far as possible.
5. It is important to be a close family
Scooby-Doo and his friends de él function as a family with deep ties. Similarly, in the universe of social media marketing it is important that brands treat their commercial newsletter subscribers as if they were members of their own family. In this sense, they must be open to subscribers making their voice heard, actively participating in their campaigns and generating content for them.
6. Mysteries are best solved without stress involved
The protagonists of Scooby-Doo rarely get carried away by stress on their missions. They solve the mysteries one by one without being carried away by the frenzy of the moment.
This tactic can also be applied very successfully to deal with unknown people, so through that email they will have a Buy Leads first impression of you or your company. Many companies use email marketing email marketing. Sometimes it is better to face small problems one by one than to try to face a large problem and difficult solution.