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7 reasons why email marketing is the great ally of small businesses

If you are a small business owner you will know for a fact that there are always things to do. When we are our own bosses, our heads do not stop thinking about everything we should be doing or could do to improve our business and make it more competitive.

But where should we focus our efforts? The answer in this case is quite clear: bet on email marketing. If you are reading this article it is likely (or so we hope), that the topic already interests you so that it is points earned.

The Wasp Barcode company, focused on the development of software and systems, has interviewed more than 1,000 companies to learn how they use  Mexico Email Lists email marketing and what benefits it brings them by including it in their strategies. These are the conclusions collected by The Next Web that you cannot miss:

1. It is affordable

The survey revealed that the majority of participating companies spend less than 4% of their budgets on marketing. With such stingy data (let’s face it), email marketing is one of the best tools that companies that do not want to spend too much on this type of strategy can use.

For example, MailChimp is a tool that allows you to use a free account with a reach of 2,000 contacts and an unlimited number of emails. There are also alternatives to MailChimp in Spanish.

2. It’s easy

Mail servers have evolved so much that we have reached the point where the experience is almost intuitive and our mission is practically reduced to writing the text and adding the content.

See also  How to Drive More Action Using Email Marketing

3. Won’t take a lot of time

Hundreds of mail servers offer templates that greatly reduce the time we spend writing. Plus, once you get the hang of it, you’ll see the time you spend reduced by becoming a practically mechanical job.

4. Accurate when it comes to retaining customers

The companies interviewed have shown great interest in improving their customer experience and retaining them. And, do you know what is one of the best tactics to retain customers? Indeed, email marketing.

5. This is the way the user wants to receive emails

Email is the preferred communication channel for marketing for most consumers, and if not, take a look at this chart:

email graphic

6. Allows you to show your work together

Don’t think that email marketing is only for sending newsletters. Take a look at the chart below and see for yourself the amount of profit it shows.

graphic email22

7. Presents the highest return on investment

According to data from a study by the Direct Marketing Association, email is king when it comes to ROI as you can see below.in many cases we deal with unknown people, so through that email they will have a Buy Leads  first impression of you or your company. Many companies use email marketing to create brand image and be in communication with their customers.

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