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8 ways to reward your email subscribers

When we want to get or increase the number of subscribers through email, the truth is that it requires considerable work and effort, but we cannot forget that getting customers is only the first step. What then prevents them from unsubscribing from our service?

To give you an idea, 97% of companies currently use email marketing, so what is really important is how you treat your customers once they have signed up. Another interesting fact is that 44% of email recipients made at least one purchase in the past year through some type of promotional email. For these reasons, your business must do Pakistan Email Address  everything possible to stay ahead of the competition and build long-term customer loyalty. To achieve this, here are eight simple tips collected by The Next Web to help you in this purpose:

1. Give your subscribers a warm welcome

The email market is saturated so it is vitally important to take care of the small details since, as happens in everyday life, first impressions are essential. It is very important that we make it clear to our client from the beginning that our emails will be valuable and worthy of their attention.

Take good care of welcome emails since according to statistics these increase open rates up to four times and increase click rates of regular emails by up to five, so this welcome message is perfect to offer a promotion code or something type of offer.

2. Deliver value on a consistent content basis

Now that you’ve made a positive impression, the customer wants to know what to expect from our service. Although you have always heard that it is good to surprise, the truth is that a basic offer such as a weekly content newsletter or similar will serve to create a base on which to build a more nuanced and varied campaign in the future.

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3. Sporadic incentives

Now that you have gotten your client to know what to expect from your service, the ideal thing would be that after about four weeks you decide to surprise him. The client already has a solid expectation of your offer and it is time for you to offer some type of incentive such as an improved version of it, offers, discounts, promotions …

4. Reward on key dates

If users remain subscribed to our service for six months or even a year, it means that we offer quality and content that interests them, so for example, those two dates are the perfect occasions to go one step further and reward in some way their fidelity.

5. Exclusive offers

So far all the previous steps are intended to create a connection with our subscribers but now is the time to instill in them a “sense of belonging”. Now that it has been quite a while since that welcome email why not offer to  become a member or subscriber? From a marketing point of view, with this we manage to segment our audience and they will perceive our efforts towards them.

6. Ask your subscribers for their opinion

This option will not only add value to customers but it is a way to build a more established relationship and an opportunity for you to know from the point of view of your customers and users what works and what does not work to improve your service.

7. Exclusivity

Offering exclusivity is another way for your subscribers to feel comfortable and for this reason you can offer them different incentives that they will have access to before the rest of your customer base.

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8. Give thanks

Do not forget to be grateful to your subscribers since it is one of the main ways to feel close and retain customers by improving the way to increase sales A  you can see when writing an email we must take into account several aspects related to both the form and the content. In addition, in many cases we deal with unknown people, so through that email they will have a Buy Leads  first impression of you or your company. Many companies use email marketing to create brand image and be in communication with their customers.

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