u are shocked at how often that is not yet ideally arranged… ouch! What should you pay attention to when creating a tight structure? Breadcrumbs We use breadcrumbs to Buy Leads where a visitor is in the webshop. And you want to match this with your URL structure. Many shops create confusion by displaying crazy breadcrumb paths and displaying completely different URL structures. That’s just not friendly to your visitor! Build URLs Far too often you see meaningless ID numbers or other unnecessary characters in URLs. That does not go smoothly even with the most large and well-known players.