It is never enough to know that things are being done well, it is necessary to communicate it, and if common marketing strategies are not enough to do it, it is necessary to know that there are other more impressive ones that can be used.
Brand ambassadors are a clear example of how you can drive your marketing strategy from non-traditional trenches.
The ambassadors are usually well-known characters with an impeccable trajectory that communes with the values that the brand wishes to transmit at that time, or that have been part of its philosophy over time.
Choosing an ambassador happens because the character also agrees with the work of the brand and the company behind it, since their public image is also involved. It is therefore an agreement that benefits both parties.
The goal, in the end, is to get closer to a specific audience, show them the values tommy bahama email address of the brand and how the character testifies to those values, which in the end can translate into the conversion and loyalty of new customers.
Montblanc recently announced that Mexican ballet dancer Isaac Hernández will be its brand ambassador for the third year in a row, which shows how effective this election has meant for both parties.
The campaign that Isaac Hernández faces highlights the existence of authentic stories that support his idea that “following your passion defines you as a person”.
Under the motto What Moves You, Makes You , it is intended to inspire people to express their full potential, and celebrate those who have found their own way to rewrite the codes of success in the century XXI.
Hence the congruence of choosing the dancer, considered one of the most influential Mexicans in the world, who, from an early age, has shown dedication and discipline, qualities that have characterized his career in dance.
In addition, Isaac Hernández has expressed his clear commitment to promote dance in Mexico. He is the artistic producer of the show “Despertares”, one of the largest in the world, and co-founder of the Federation of Creative Industries of Mexico.
In this way, Montblanc integrates Isaac Hernández as one of its mark makers , that is, passionate professionals who pursue what they love and follow intuition above instructions.
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