Our three basic reflexes are also located in this brain: fight, flight or freeze. The Malaysia B2B List mammalian brain Over time, our ancestors began to live together more and more. That called for different behaviour. The mammalian brain contains your emotions, your social behavior, body language and motivation. This brain Malaysia B2B Listonly thinks in the short term and ensures that you remember things. This way you know which behavior you want to avoid or repeat. the human brain As evolution progresses, a new brain emerges: that of humans. People gradually start to Malaysia B2B List live together in even larger groups and those groups develop into living communities that settle in a fixed place.
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These changes require new qualities such as abstract Malaysia B2B List thinking, reasoning and planning to develop. We also call this rational thinking, in other words: your mind. Systems thinking: Rather lazy than tired Another way to understand how it all works up there is the theory of System 1 and System 2 thinking, or unconscious and conscious thinking. You could say that System 1 consists of the reptilian and mammalian brain and that System 2 is the Malaysia B2B List human brain. System 1 automatically guides you through the many choices you have to make in a day and can Malaysia B2B List process information at lightning speed. That is necessary, otherwise you will have no energy left for other things. But because of the fleeting thinking, the intuitive System 1 sometimes makes a mistake. System 2 is slower, rational and aware.
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It takes time to think. It seeks facts and evidence and Malaysia B2B List weighs the pros and cons. This guzzles glucose; those are the sugars that feed your brain with energy. System 2 is therefore rather lazy than tired. If System 1 can do something, leave System 2 to that. The brain therefore mainly chooses the Malaysia B2B List path of least resistance. Behavioral psychology in your marketing communications By being aware of how the brain works and the way people make decisions, you can make your marketing communications more convincing. Hillesum and Komduur call Malaysia B2B List this supercharging your story. How do you do that in practice? 10 tips: 1. Grab the attention Sensory signals immediately provide attention and action.