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Al email marketing no se le agotan las pilas y sigue enamorando a los “marketeros”

Email marketing is one of the longest-lived digital marketing formulas, but it is still as fit as the first day. In the eyes of marketers, email marketing is essential to strengthen customer ties and increase sales. This is concluded at least by a recent study carried out in Germany by the direct marketing association DDV and the digital marketing company Promio.net.

Marketers’ confidence in email marketing is such that 57% expect to boost investment in this advertising formula in the future.

Of course, 82% of “marketers” are well aware that over-abusing email marketing can lead to negative consequences for their brand and therefore try to use this formula sparingly.

On the other hand, 98% of the “marketers” have the firm conviction that email marketing is key to taking care of the relationship with the client. Roughly  Netherlands Email Address three-quarters of “marketers” send out regular newsletters to their customers. And not only that. 60% also bet on this formula to connect with potential customers.

When it comes to protecting the reputations of their companies, marketers put email marketing in the background and instead turn to social media, blogs, forums, public relations and SEO.

Email marketing standards
As you can see when writing an email we must take into account several aspects related to both the form and the content. In addition, in many cases we deal with unknown people, so through that email they will have a Buy Leads  first impression of you or your company. Many companies use email marketing to create brand image and be in communication with their customers.

See also  Differences in B2B and B2C Email Marketing

Although writing an email seems like a simple task, it is not!
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