For Generation Z, this is mainly TikTok or other social media and therefore takes place much less on Google. Read also: Get to the top of Google with the featured snippet If we look at the statistics of what happens on the internet in 1 minute , we see that there are 5.9 million searches in Google. But also that in the same time 167 million TikTok’s and 3.67 million YouTube videos are watched, 46,000 searches are performed in Pinterest and 66,000 photos and videos are shared on Instagram. Interestingly, a number of social media platforms are also popular searches on Google.
SEO for Social Media
For example, YouTube, Facebook and Instagram are all in the top 15 most searched France Phone Number terms on Google. So the time when Google dominated the entire search seems to be coming to an end. TikTok is already the go-to search engine for Generation Z. Of course the answers you get here are very different, but that’s the appeal of searching outside of Google. Of course, Google will do everything it can to remain an attractive place to search. To go along with this , Google now also shows TikTok and Instagram videos on the search results page (SERP). SEO for Social Media: What Does It Mean for Marketers? Of course you ask yourself what this means for us as marketers. And I can tell you that I don’t know the complete answer to this yet.
What Does It Mean for Marketers
The fact is that the work of the SEO specialists is going to change and that we have Buy Leads to work even more together and across channels. It also means that being present on a wide range of channels is important. And that we have to answer the search questions that play a role on those (social media) channels properly. In a way that fits the platform. By being present and active on YouTube, Instagram, Linkedin, TikTok and other platforms, we can increase the global brand recognition of the brands we work for. And that is something that helps us in Google again.
