With effective stories, described from the perspective of Spain Phone Number characters, readers, listeners or viewers can fully immerse themselves in the story and shut off from the real world. Narrative transport what this is called in jargon. Good storytelling about successes Spain Phone Number and setbacks When it comes to storytelling, many people know about the hero’s journey or the Spain Phone Number Hero’s Journey. Main characters go on a journey.
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They leave everyday life. They enter a new world full of setbacks Spain Phone Number and challenges. And there they learn to deal with small and bigger successes. Just like in the real world. Yet many organizations stick to telling about the successes in their communication. They hide their misfortunes. That’s a missed opportunity. Storytelling most effective when stories are recognizable to the Spain Phone Number reader, listener or viewer. It increases the credibility of the organization if the story and the main characters in it are recognizable. By only communicating good news, some of that effectiveness lost. That’s a shame. So let the main characters in your stories highlight the good and the bad sides of your organization. In this way you can influence the Spain Phone Number way in which you highlight the less positive aspects.
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Challenge for storytellers, copywriters and storymakers Finally, there Spain Phone Number are few organizations that communicate so openly in their organizational stories about mistakes or advancing insight as Tony’s Chocolonely and Patagonia. They are really exceptions. And that while Spain Phone Number your communication becomes stronger if you show your humanity by also showing mistakes made and the way you deal with them. Are you a storyteller, story maker or copywriter? Or do you have another role in which Spain Phone Number storytelling is used? Then consider publishing not only the successes but also the setbacks.