An email marketing list is one of the most important resources any small business owner has. After all this is your customer base. This is where your sales are coming from and who is following you on social media sites and whom you write to when you are creating content. But many small business owners ignore the health of this list and as a result are not performing at optimal levels.
Before you send another email, newsletter or offer to your list I suggest you do a few quick calculations. Most email marketing programs will do this for you automatically, but if not here is what you need to find:
The size of your list is not the issue. You should be doing these checks at least once a month Czechia b2b contact list whether you have 10 people or 100,000 people on your list. Know the size from check to check so you can determine it has grown and how much.
This is how many people have opted-out. People will opt-out of your list and this is not necessary a bad thing. It happens for a number of reasons including they are no longer interested, they are cutting down on the mail in their inbox or they have changed email addresses.
How many people have opted-in since you last checked. This is how much your list has grown. If you don’t have anyone new signing up then you might want to work on driving more people to your site using great content and social media or JV Partners.
This is how many people have reported your emails as spam. This is a bad thing. If they don’t want your content then you need to make it easy to opt-out of your email list. If they mark you as spam often enough then you can either get the list suspended or be banned from your email marketing program. This is a very serious problem that can result in loss of all or part of your email marketing list.
This is how many people are opening your emails. If the number is small this can indicate your list is sick or at the very least uninterested in what you have to say. You will need to Buy Leads work on engaging your list so they will want to open what you are offering. You can improve your open rate by offering great content without sales. The more you sell to a list the smaller your open rate will be.