For example, the Johan Cruyff Foundation uses a Y when they Portugal B2B List talk about the Cruyff Foundation (with a capital F), but a long IJ when they call the person Johan Cruyff. In addition, an FAQ is a useful reference. As a communication manager, you naturally know exactly […]
mijanbokul
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Within 1 hour (or one and a half) your knowledge about a current Romania B2B List topic will be brush up. You decide where and when you watch it. Handy, right? Yes, tell me more Romania B2B List Sustainability communication plays. A key role in informing about the social impact […]
Natural picture of your products and services, but Greece B2B List certainly also of your employees and office. image of employees You also want to provide the journalist with your logo and other branding material, preferably in different options in terms of color and shape. It goes without saying that […]
A good press kit is part of this. What’s in a press kit? In a Germany B2B List press kit you collect all the information a journalist may need when writing a story about your organization. Make sure your press kit contains the following 4 parts: 1. Company Describe your […]
But, how do you structurally translate this feedback into France B2B List insights? Discover in 1 hour which methods & techniques you can use for this. Knowing more?As a PR professional you want to take as much work off the hands of journalists as possible. Before a story can be […]
With your website as the pivot and in addition, for Finland B2B List example, a newsletter list, webinars. A podcast, books, e-books or a knowledge base. Resources over which you have Finland B2B List full control and where others do not determine what can be seen where and when. But […]
You have to know them well enough to know what Netherlands B2B List questions they have. Preferably detailed (longtail ) questions that some of them type in a search engine and with which you can usually score well. Another part of your target group will not use a search engine […]
Another option is to combine insights that others have not Estonia B2B List brought together before, but which do shed new light on the matter. Reliability Content And finally, you need trust content. This is partly content that we classify as social proof , such as reviews, case studies, accreditations […]
A thought leader should be innovative and introduce new Malta B2B List insights, concepts or methods. The thought leader occasionally shakes up the field or industry, and the image that exists of it. You cannot achieve that with ‘only’ the marketing department. It requires time, resources and (mental) space for […]
Do you want to learn more about mapping customer Denmark B2B List journeys? Follow the training Customer journeyCan you claim thought leadership with content marketing? And if so, how do you go about it? In this article I discuss 7 common pitfalls and I give strategic advice on how to […]