Allies of technology. From manual we are increasingly moving to automatic. Why? For the time. Seconds, minutes and hours can influence costs when developing and executing digital marketing campaigns.
For this reason, companies have been turning to automated marketing software for some time. These platforms facilitate the development of marketing automation strategies, either through one or more channels (multichannel).
This technological incorporation benefits marketers in terms of reducing human and temporal efforts for the execution of campaigns. In addition, it has more advantages when it comes to analyzing the behavior of the audience or the results of the proposed objectives.
An automated marketing software has the advantage of —usually— being a complete tool. It favors the generation of leads, maintenance, retention and customer loyalty. Therefore, there is greater mobility of the public through the funnel / conversion funnel.
Automated marketing software
Automated Marketing: Conditional Messages
Automated marketing software is becoming more and more intuitive in its usability and navigation. For this reason, setting up campaigns on these platforms follow a basic structure, but which is governed by conditions established by the manager.
These campaigns are made up of sequences, which according to the activator – also known in English as trigger – are reacting to actions.The strategies are based on the customer journey and previously established by the marketing team. The parameters vary based on an activation, conversion, or retention plan. The condition is always a formula between action and time.
However, factors such as schedules, copies – communications messages – and creatives must also be considered in the equation. Through the established triggers, the audience enters and leaves a flow of automation that is governed by their behavior with the web or mobile application. In this way, the fact of receiving messages on different channels is conditioned.
How to save time with automated marketing software?
Automated marketing software are smart platforms. What does this mean? That they follow “orders” as the parameters set by the marketing teams are activated. Hence, manual efforts drop considerably Saving time is one of the most essential factors of these tools. In addition, they are made up of intuitive steps, which also favors temporary wear.
1. Automated sequences
The sequences are activated according to a certain time, from minutes to days, or a defined specific event. For example, the date of a customer’s birthday will trigger a sequence in which messages could be sent via email or SMS.
2. Shipping intervals
Since time is one of the conditions for sequences to be activated, defining dispatch texas de brazil email list intervals is key in an automated marketing strategy. Considering the behavior of the user is necessary, since the planning must be elaborated from the beginning.
In this way, the audience interacts with the communications at the estimated times, which reduces the time that could be dedicated to manual and specific dialogue with the public.
3. Real-time monitoring
Knowing your audience is vital in digital marketing. For this, automation helps you monitor the performance of the campaigns that are running. In this way, you know what is working and what is not, adapting the content or the times that determine the sequences.
This real-time analysis prevents teams from wasting time waiting for the results of a campaign. Monitoring while it is “on” creates more opportunities for improvement and encourages learning.
Dialogue with the audience
With technological advances, new parameters are opened to start conversations with our audiences and automation is an ally in this key task for marketing.
Thanks to the analysis of the data that a company can collect about customers (their behavior), marketing automation allows people to be reached through various channels and with specific messages. There is a game of “knowing” in advance what they want.
Today there is a reinforcement in automated marketing software. The positive is that its proliferation has allowed a greater offer, so the choice of a platform will depend on each marketer or company.
The main goal of these tools is to establish and maintain the necessary relationships have already found a product that you want to buy, before adding it to Buy Leads the basket googlo it; and dialogues with the public. In that is the key. People want brands to speak to them, but only what they want and when they want.