Is the dog man’s best friend? Some will say still yes. However, who is the most faithful companion of the people? Today, the mobile phone. And, considering that about 62% of the world population – according to Statista – owns one of these devices in 2021, the presence in the mobile phone market is something that few can deny.
For this reason, digital marketing efforts are increasingly focused on reaching the audience through these devices. Now, through what channel? There are several, but one of the most effective in multi-channel strategies is SMS, and even more so in its automated deployment.
Automated SMS marketing
What is automated SMS marketing?
The SMS automated marketing is sending text messages automatically, as its name implies, to a certain segment of an audience. These communications are triggered by predefined actions. In other words, when the client meets —or not— a condition, the system sends him an SMS.
These strategies serve both to inform, and to interact with the prospects who visit the websites and ecommerce. Through this avenue, companies can achieve increased customer enrollments, conversions and, therefore, revenue.
Advantage? Many. However, an infallible characteristic that automated SMS marketing has is its level of engagement.
As mentioned above, mobile phone penetration is very high in the world. For this reason, it is estimated that this channel is one of the ones with the highest open rate. According to the Gartner company, this index would reach 95%, while the response rate would be 45%.
The pros of automation
Different platforms have already incorporated automation to favor digital marketing actions. And this feature is beneficial for companies when executing a strategy.
One of them is the time savings that managing multi-channel campaigns means for a team. You just need to create automatic scenarios, connect it to the database and provide creatives that target the segment of the audience to which they will be directed.
Another advantage of using automation is that the tools are becoming more and more intuitive. Their use does not require extensive tutorials, but they are designed so that anyone with a basic knowledge of the digital world can work with them.
SMS marketing and interaction with your customers
Considering the high percentage of mobile phone use in the world, companies must delve into mobile marketing campaigns. For this, SMS is one of the most effective channels to dialogue with prospects or clients.
By having less space, the communications of automated SMS marketing strategies Brazil Email Address are concise and with a call to action – or call to action – quite direct. Knowing what to say, and at the right time, is key for those who work in multi-channel campaigns.
Because the messages are short and personalized, added to the high probability that customers will check their mobile, with the text message the public can easily decide whether or not to continue receiving the campaigns on their phone. But, also, if you interact with the brand, it could be very easy for the company to track the actions, from reading the message until it converts.
There are certainly a lot of positive traits to using automated SMS marketing. Personalization, as the Neil Patel website points out, increases engagement, so this channel in itself increases the chances of conversion thanks to its high average open rate.
SMS should be considered in multi-channel strategies, especially if the company is initiating the transition to digital marketing. The mobile managed to be have already found a product that you want to buy, before adding it to Buy Leads the basket googlo it; crowned as a faithful companion of the people, so communicating with them through this medium can be a success.