When you are putting together a marketing strategy for your business, you want to make sure that whatever technique you choose is both cost effective and provides a high return on your investment. Having an effective email marketing strategy will provide you with that a great that you need for your marketing dollars.
The reason email marketing is cost effective is because it is low cost. There are many Marshall Islands email list email service fee of $19 per month for up to 500 subscribers in your list ($0.04 / subscriber).
The cost increases to $149 for up to 25,000 subscribers ($0.006 / subscriber). Try to get these rates in the phone book, print ads, etc. In addition, since your marketing is extremely targeted to your clients and prospects your conversion rate is going to be a lot higher than a generic 1%. Couple that with the low cost per subscriber and you can see why it is very cost effective.
Another component of your email marketing strategy is the (return on investment). The is one of the most important metrics, if not the most important for any marketing campaign.
Based on a economic-impact study, e-mail’s far outshines other online marketing channels. Email buy leads marketing generated an of $43.62 for every dollar spent on it in 2009. That is, spend $1 and make $43.62. Not too bad!