But is it better than the FLoC? This is how you take the first steps towards a first-party data strategy Segment & activate target groups with smart marketing technology Ban on Google Analytics? We continue the trend of privacy and data challenges. In January, the Dutch Data Protection Authority (AP) announced that the use of Google Analytics may be prohibit. This was in response to a ruling by the Austrian privacy regulator. Even if privacy-friendly measures were taken in the tool, including IP anonymization, it would still be personal data and not anonymiz data.
You Use Google Analytics
But more importantly the process is done by an American party, Google. And that means that the US intelligence Thailand Phone Number could theoretically gain access to this personal data, for which the consent requirement was not met at that time. In this articlefrom Wolter Tjeenk Willink (founder of Traffic Builders) you can read more about the Austrian lawsuit and the possible consequences. This story will probably end with a fizzle. But the popular free analytics tool is being restrict in more and more EU countries. After Austria, France and Italy followed with a ban.
What Should You Do Now
In this article you can read about the latest rulings and the status of a possible ban in the Netherlands. google analytics You use Buy Leads Analytics, what should you do now? We keep an eye on developments. But how can you prepare for a possible ban now? What are the alternatives? I asked Wolter for his advice: Make sure your technical implementation of Google Analytics is in order. So migrate from Universal Analytics to Google Analytics 4 (GA4). Then you can switch fairly quickly as soon as necessary. If you want to prevent any legal risk, no matter how theoretical: phase out Google Analytics and switch completely to another tool from European and/or Dutch soil.