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Quality Score the Albania Phone Number
Previously, you segmented different audiences and Albania Phone Number placements to see where you achieved the best results. This allowed you to allocate budgets and determine which audiences had the best interactions with your brand. But nowadays the best strategy to select all placements, target larger audiences and let the platforms divide the budgets themselves. As a result, we have less Albania Phone Number and less insight into which target groups work best. We run into a problem, because how can we still influence the results of our campaigns? The answer summed up in one word: creatives . In this article I explain why. Put quality first As a marketer you have to constantly adapt to the platforms you use. Currently, social media Albania Phone Number platforms determine your bid in the auction based on the Quality Score.
Platforms Determine Whether Albania Phone Number
The platforms provide a good user experience so Albania Phone Number preference given to advertisements that contribute to this. Based on the Quality Score, the platforms determine whether your ad will be shown to the most interesting people within your targeting. If your Albania Phone Number creatives (photos, videos, sound clips, and other content types) are of high quality, the algorithm will show you ads for a lower cost. Even when you bet competition with a higher bid! The positive consequence of this that your Albania Phone Number ads generate a lower cost per conversion. As a result, it has become increasingly important to test which ads lead to a lower cost per conversion.
