Our search behavior is changing: we increasingly use social platforms as a search engine and we rely on user-generated content. Some social media such as Instagram already offer the ability to search for posts from nearby places or specific locations. If you add locations to your content, it will appear in these search results. Local people can easily find your business. Also read: The 3 (secret) tactics to make Google Maps work for you How can you benefit from this? While content that appears in the Google and Instagram directory is determined by users, these features do help give visibility to local branches.
Doing What You Did Will Make It Worse
The most important thing is that your location is discoverable on social media and Google so that customers can tag the location, your business and add photos. In addition, you can of course come up with creative ways to encourage customers to Slovenia Phone Number photos, reviews or stories online. So you cannot directly influence the content yourself, but you can influence the people who visit your company. Dishes near you If you’re a food business, take note: Google has announced a new feature that allows users to search for specific dishes near you.
This is Especially Important for Organizations
For example, are you really looking forward to dumplings? Then you can search for “Dumplings near me”. Not only the restaurant is then shown, the exact dish is also highlighted. Visitors no longer have to compare menus from different restaurants to see if they have their favorite dish. Video player 00:00 00:13 How do you use this? Google uses menu information on restaurant websites that Buy Leads open standards for data sharing. Do you own a (franchise) restaurant chain? It is then important that each establishment makes the menu available online so that Google can read data and the menus are easier to find for local guests.
