A significant drop in positions is every SEO specialist’s nightmare. Especially since the cause is often not mentioned by Google. Chances are that if you are dealing with such a drop, you should take a good look at the quality of your website and content. In these cases, EAT comes into play. Especially when it comes to a your money or life (YMYL) website. Big drops in Google rankings often come after an algorithm update. In some cases, Google announces what the update entails, but much remains guesswork and a gray area. When performing the updates, Google always prioritizes the quality of the search results.
Optimizing Content With Eat
If the terms above do not mean anything to you, here is a short explanation: Meaning Latvia Phone Number This abbreviation stands for Expertise, Authoritativeness and Trustworthiness. EAT is one of many guidelines Google uses to determine if content is valuable to readers and should rank well. The E in EAT stands for Expertise and this means that you must be an expert in the field with the text. The A stands for Authoritativeness and this shows that you are an authority or that the writers of the content are. The T stands for Trustworthiness. This means that the website must be reliable, including on the technical aspect (SSL). Google uses several signals to determine the trustworthiness of your site.
Install Check Moment
Read more about why Google EAT is so important for your website here . Meaning YMYL As Google puts it, “A YMYL site may affect someone’s future happiness, health, financial stability, or safety.” It is therefore important that these websites offer high quality content. If Google sees Buy Leads website as a YMYL site, then you won’t rank at the top if you don’t meet the EAT guidelines. Optimizing content: case A Publicis Groupe customer suffered a ranking drop at the end of 2019 following a Google update. A number of attempts to regain the positions followed in 2020. The website has several articles that contain medical content. We had internally checked and optimized this content, unfortunately without result.