Migration URL migration is a challenge, especially at bol.com. To make sure she didn’t make any mistakes here, she divided this phase into 7 steps: Inform stakeholders Determine time plan Create a redirect plan create a flip switch plan Test everything (did the internal links work, does the language region switching work well) Migration Audit whether the KPIs are achieved after the migration 4. Launch After all that hard work, it was time to launch the migration. Annelies shared a number of insights that would probably be super interesting for any SEO specialist to see: Number of Google bot crawls in the first hour after migration Number of Google bot crawls in the first hour after migration Growth in the number of impressions after 3 weeks in Google search console Growth in the number of impressions after 3 weeks in Google search console.
The State of Eat in 2022
Annelies concluded with a number of recommendations: As an SEO specialist, make sure you sit Finland Phone Number the table at the start of the migration Test, test and test again before going live Don’t assume others understand SEO Make sure you have enough insights into the behavior of the Google bot URL migration doesn’t have to hurt, as long as you prepare it well Indexing of EAT in 2022 The Friends of Search organization has succeeded in bringing one of my favorite speakers to the Netherlands: Lily Ray . One of the authorities on EAT: expertise, authoritativeness and trustworthiness. They are important topics that play a role in Google’s quality guidelines.
An Increasingly Important Role
Google’s quality guidelines are summarized in the Quality raters guidelines. A 172-page Buy Leads that is updated periodically. Within Google, these guidelines are used to evaluate algorithm updates. In the past, these guidelines were only available to the employees, but since 2013 they have been made publicly available. And that’s when many SEO specialists (myself included) started to focus on this. Good to know: EAT is not a ranking factor, but a guideline that the algorithm should meet. Read also: This is how you respond to Google’s changing search results page with SEA An increasingly important role Since 2013, the EAT guidelines have developed considerably and if I can believe the assumptions on various SEO forums, it will play an increasingly important role in the position of your search result in Google.