On Monday, the return to classes in Mexico took place, so that more than 35 million -according to the SEP- of children and adolescents began the 2020-2021 school cycle in the middle of a virtual model with classes through television. This is seen by brands like Burger King as a time to do something for the consumer. On Monday, the return to classes Macedonia Mobile Database in Mexico took place, so that more than 35 million -according to the SEP- of children and adolescents began the 2020-2021 school cycle in the middle of a virtual model with classes through television. This is seen by brands like Burger King as a time to do something for the consumer. This was because the ‘grilled’ hamburger brand decided to launch a promotional campaign as part of this event and, incidentally, take the opportunity to position its mobile application.
Specifically, Burger King created the “BK Smart” campaign that aims to provide some students with the right equipment to help them properly access their classes, from the comfort of their home. The idea is to give away a smart TV, so interested consumers must download the brand’s mobile app and answer “some very simple multiple-choice academic questions”, as well as complete a dynamic that asks them to post on Instagram. According to Burger Brother Cell Phone List King, the idea is to stimulate knowledge and help students to enjoy and learn in this “new normal”, so it will keep its campaign active between August 24 and 28. Returning to classes implies an important challenge for the country because although it is estimated that 92.5 percent of households in Mexico have at least one television, according to data from Inegi, the reality is that there is a challenge in infrastructure in terms of signal reception, this without considering that there is still about 8 percent of the population that must be reached through other channels.
Considering this, Burger King’s marketing action may be relevant as it is seeking to offer a product that truly serves its consumers beyond just promoting the consumption of its products. It must be recognized that, subject to consumer acceptance in Mexico, the Miami-based brand’s marketing work has been outstanding in recent years, and especially in recent months. The same has implemented strategies such as its “Stay Home of the Whopper” campaign, which sought to encourage consumers to engage in physical activity in the midst of confinement, and part of this campaign included the donation of Whoppers to nurses and to provide support to the American Nurses Foundation.