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但最具成本效益 德国电话号码 的营销策略主

要是入站营销。事实上,入站营销的每个潜在客户的总平均成本比出站营销低 61%(135 美元对 346 美元)。 TL;DR:如果您想要源源不断的潜在客户和潜在客户,您需要通过入站营销活动来提升它,作为您更大的销售和营销策略的一部分。营销和销售协调 营销和销售之间的协调是任何销售和营销策略中隐含的——尤其是在入站营销中。这主要是由于销售漏斗的性质。

销售和营销策略侧重于通过一系列短期目标缓慢地将高质量的潜在客户移近购买意图。营销人员,所以说话,开泵,趁热打铁是销售 德国电话号码 人员的责任。换句话说,销售需要与营销充分协调才能知道何时结束。反之亦然。营销人员需要征求有关销售线索的信息。销售团队花费最多的时间直接与潜在客户沟通——无论是通过电子邮件、电话、面对面会议还是产品演示。

因此他们可以直接了解这

些潜在客户的痛点和挣扎。销售人员对潜在客户青睐的价值主张也有深刻的理解。他们可以查明营销人员可能忽略的微妙竞争优势。然后,营销人员可以使用这些见解来围绕这些好处创建内容。内容创建者还可以更有效地开发在销售周期结束时具有实用性的销售支持内容。底线:销售人员需要与营销部门协调,以便他们知道何时根据潜在客户的行为开始直接外展(例如,他们参与的内容和频率)。

德国电话号码

同时营销需要与销售保持一致,以便他们能够识别信息并更好地了解目标受众。最重要的销售漏斗每个买家的旅程都略有不同,但大多数都是从品牌知名度开始的,如果成功的话,还有品牌忠诚度。此过程的第一阶段是创建代表目标受众的详细角色。这很重要,原因有几个,其中最明显的是你需要知道你真正想卖给谁。这个人,您的买家角色,可能并不总是与您最多产的读者相同。例如,几年前,我们通过对网站流量和转化的分析了解到,我们的买家角色对宏观转化的影响最小。

他们不是与我们安排演示

和销售电话的人。相反,没有购买力的影响者正在让我们的品牌引起决策者的注意。这很重要,因为这意味着我们的营销活动最重要的受众不一定是我们的买家。从这个意义上说,我们了解到我们的品牌知名度工作应该针对更多我们最狂热的读者。这导致了读者角色的发展,我们可以以此为基础制定营销目标。以下是这些角色的一些示例:一旦我们知道我们在漏斗顶部的目标是谁,

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