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Personalized ads offer great potential for quality ads. Also yet when it comes to the simple things. Marketers are often hesitant to use feed.Based personalizations – the implementation. Costs seem to outweigh the benefits. At smx advanced europe. I presented a new approach to personalized ads. That combines the benefits of feed-based personalization. With the simplicity of if functions. As a result, ad personalization becomes much more accessible. Making it something that can be part of. Your day-to-day account management.The disadvantages of feed-based personalized. Ads despite its benefits. Stream-based ad personalization is a relatively. Complicated matter for several reasons:content .In two places: your content split between an ad. And a data feed is the fundamental problem with personalized ads..
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To say nothing of flexibility: ad content and .By the same token In the light of Feed content should be coordinated in order to harmonize. To this means you should use templates .That govern what goes where and how much space there is for each item.. This severely limits your flexibility to freely create ads. Rating: For ads, many metrics are available in the interface. To say nothing of For feed items, there is little data available – and no way to segment that data. Also More importantly, you don’t get any data on the behavior of a particular ad in combination with a particular row in your data feed. Coupled with Optimization: ad optimization is simple: you just need to create a new ad and the system will test it against others. To with content in a data feed, rotation and optimization are simply not part of the package. In addition all