Better GDPR compliance: you are the filter between the visitor and data collector. You therefore decide for yourself which data you share with third parties and you can therefore act 100% in accordance with privacy legislation. This in contrast to client-side tracking where you actually have no idea what data Facebook and Google collects from the visitor! Faster website: because fewer tracking pixels are loaded in the visitor’s browser, the site will load faster. Of course, this in turn is good for your search engine rankings and conversion. More turnover: indirectly resulting from the collection of more and more complex data, is the realization of more turnover. For example, think of more insight into your visitors so that you can better adjust your campaigns. In addition, with the right design you can realize more conversion and advertising opportunities.
Configure the Server-side Container
Think, for example, of filling remarketing lists with Singapore Phone Number and better data. GTM server-side step-by-step plan Now that you know what server-side tracking is, let’s get started. In 5 steps you ensure that you have set up server-side tracking. In the aforementioned video , on YouTube and via Google Developers you can look up further detail per step. You will need quite a bit of technical & marketing knowledge to set things up correctly, so don’t underestimate the implementation. Bonus tip: I advise you to read Simo Ahava ‘s blog and this article , an absolute must! 1. Implement a (GA4) dataLayer To forward data to your analytics or marketing platform, you must make the data available on your website in a structured manner.
Configure the client-side container
You can use the so-called dataLayer for this . The dataLayer is an invisible Buy Leads in your website that provides information about customers, products, shopping carts and orders according to a certain agreed standard. The most common standard for this is the Google Analytics 4 dataLayer format .GA4 Data layerThe data format is always the same, but the easiest way to implement the dataLayer differs per CMS or eCommerce package. The most commonly used plugins for adding a dataLayer are: WordPress: GTM4WP plugin Magento 2: GA4 Enhanced Ecommerce Tracking (GTM) Shopware: Google Analytics 4 for Shopware 6 Shopify: Analyzezify 2. Create a server-side tag container server You need some technical aptitude for this step.
