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内容营销遇 阿尔及利亚电话号码 到了监管变

化和新兴技术的嗡嗡声。目前,这些威胁是零散的,但可能暗示该行业的颠覆性未来。我们谈论的是欧盟的新版权指令,除其他外,该指令旨在将在线内容正确归属于拥有版权的出版商。这意味着谷歌每次在 SERP 中显示图像、缩略图、视频、元数据和文本片段等内容时都必须向品牌付费。

目前,谷歌抓取发布者信息并免费显示,发布者除了可能会或可能不会点击的简单链接之外不会收到任何信用/付款。所以谷歌正 阿尔及利亚电话号码 在试验一个只包含超链接和标题的“裸 SERP”,因为根据新的欧盟裁决,这是法律允许的全部。这就是它的样子:赤裸裸的 SERP 很无聊,对吧?如果这一变化在欧盟和全球范围内生效,内容营销的格局将无休止地发生变化。谷歌表示,

每个人的点击量都会

直线下降。这就是搜索引擎推回规则的原因,希望通过显示“有限的预览文本”来妥协,至少给搜索者一些背景信息。这是他们目前的公司路线,但出版商认为这种妥协是谷歌通过动态 SERP 功能继续推动他们的流量的一种方式,而搜索者不必实际点击链接(从而到达出版商的网站)。一半的网络流量来自自然搜索,因此如果这条路径被监管更新所消灭,内容营销将突然觉醒,以及它所需要的所有资源和模糊的 ROI 潜力,就有点弱了。 过度承诺 无论最终的营销产品如何,仍然存在问题

阿尔及利亚电话号码

尤其是在博客文章和登陆页面方面。更有问题的是,一些公司对自然流量的依赖程度超过了行业平均水平,比如我们。我们大约 60% 到 65% 的流量来自自然搜索,因此当然存在紧张关系。我们 60% 的流量来自自然搜索 这个新的现实建立在现有的零点击搜索现象之上,Moz 强调了这一点。当 Google 将知识卡添加到 SERP 时,整体自然点击量下降了 68%。结果,所有内容营销人员的自然流量下降了三分之二。其他 SERP 功能也有类似的效果,

谷歌已经表明它打算在未来添加更多

功能。再见,有机利润。当 Google 在 SERP 中添加知识卡时,整体自然点击量下降了 68%。另一个问题可能是程序化广告越来越有效。虽然不是内容营销的直接竞争对手,但它是消费者占公司预算的更大比例。 自动、直接的实时竞价将所有中间商从广告购买过程中移除,几乎不需要人工干预。 预算。 输入广告要求。 广告商获得高价值曝光,出版商获得收入。 如果我可以将广告自动化到美分并产生有保证的回报,那么有机内容营销的论点,

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