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Despite the boycott, Mulan boosts Disney + downloads but does not convince

User downloads and consumption on Disney + skyrocketed the weekend after the premiere of Mulan. Was the company right? For Disney, live-action is usually a great bet to connect with audiences, and everything pointed to Mulan continuing with this mission, although they did not have the boycott against him. Although Burbank was motivated to release in a mixed format the new version of its animated classic from 1998, its objective Bahamas Mobile Database will be to capitalize on the engagement of the story to add subscribers to its streaming services and accumulate as much as possible at the box office. The reality is that Mulan has made a good impact, at least that is what the figures indicate that Disney + downloads increased by 68 percent over the weekend. According to data from Sensor Tower Inc., there has also been a positive impact on consumer spending on the app, posting an impressive 193 percent increase.

Although Disney still does not give concrete data, it will likely do so until Mulan turns a week on the screens of its streaming service, it can be said that the numbers obtained by ST give the reason to Mickey Mouse’s house. This is because the film directed by Niki Caro and starring Yifei Liu would be fulfilling its mission of attracting new subscribers to Disney + and, at the same time, it seeks to revitalize exhibitions in cinemas around the world since its Brother Cell Phone List premiere was also on September 4 and According to data from IMDB, it accumulates around 5 million 900 thousand dollars at the box office. Although it is attracting viewers both to streaming platforms and movie theaters, the reality is that it may be falling short given the expectations that had been generated around Mulan.

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It happens that the live action of the animated classic of 1998 has lagged far below Hamilton, the Musial released by Disney + released on July 3, since it generated a weekly growth of downloads of 79 percent, compared to the previous weekend, according to Sensor Tower. In addition to this, another report, this Apptopia cited by TechCrunch, refers that Disney + was downloaded about 674 thousand times worldwide, of which around 400 thousand of which were in the United States and its increase was 42.7 percent compared to the previous month. Another point to consider is that the premiere of Mulan in cinemas has been very short, for example, Tenet of Christopher Nolan already in some markets and managed about 20 million dollars in US box office and more than 146 million globally.

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