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数字广告支出 玻利维亚电话号码 数字广告支

出总额每年超过 2000 亿美元。展示广告是支出最高的广告类型,击败了基于文本的付费搜索广告。 2019 年付费搜索投资将增长 8.6%。移动产生所有付费搜索收入的 54%。展示广告投资将增长12.8%。数字广告收入现在超过了电视收入(广播和有线电视的总和)。大约 15% 的广告投资用于重定向。 80% 的 B2B 营销人员使用付费广告来吸引新的受众,而 65%

的人这样做是因为他们发现自然搜索营销并没有产生他们需要的回报。内容营销总支出和趋势 内容营销行业的总市值每年增长 16%,主要受三 玻利维亚电话号码 个因素的推动: 更高的品牌知名度。比传统的营销和广告便宜。更高的转化率。每年在内容营销上的总支出接近 4000 亿美元,美国品牌和机构在 SEO 服务上的支出接近 800 亿美元。 B2B 内容格式趋势

音频/视频内容正在推动内

容创作支出的增长丁(64%)。视频、直播和网络研讨会正在成为 B2B 营销人员的核心内容格式。营销人员也在增加他们的传统书面内容,例如博客文章和电子书(61%)。令人惊讶的是,在过去一年中,创建播客的投资基本保持不变。 B2C 内容格式趋势 与 B2B 领域类似,B2C 营销人员 (69%) 正在增加对音频/视频内容的投资。他们还增加了书

玻利维亚电话号码

面内容的创作——甚至高于 B2B 营销人员(64% 对 61%)。 B2C 和 B2B 营销人员之间的区别在于将社交媒体故事用作定义的内容类别。 69% 的 B2C 营销人员将使用社交媒体讲故事作为内容格式,而 B2B 营销人员的这一比例为 37%。 B2B 投资趋势 2019 年,一半的 B2B 营销人员增加了内容营销预算。40% 的人不衡量投资回报率,另外 11% 的人“不确定”。

内容营销分配更多

资金的前三个领域依次是: 内容创作 (56%) 员工 (37%) 付费内容分发 (36%) B2C 投资趋势 57% 的 B2C 营销人员在 2019 年增加了支出 内容营销预算。另一方面,57% 的人根本不衡量投资回报率。另有 11% 的人不确定他们是否衡量或如何衡量。内容营销分配更多资金的前三个领域是: 内容创作 (56%) 付费内容分发 (37%) 员工 (34%) B2B 营销策略趋势 60% 的 B2B

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