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Digital Response publishes its first benchmark: ‘Email Marketing in Retail 2015’

The agency specialized in e-mail marketing Digital Response , has just published its first benchmark E-mail Marketing in Retail 2015, in which the e-mail marketing campaigns of 16 representative brands of the fashion sector in Spain are analyzed , to over a month. Some of the leading firms in the study are, among other

The study, aimed at marketing professionals, aims to be the point of reference on the current uses of e-mail marketing among the main fashion brands Namibia Email Address  in Spain , since it shows the maturation of e-mail marketing in the fashion industry and accessories. It is, therefore, a tool used by retailers to compare their practices with those of the industry as a whole.

The benchmark can be downloaded free of charge at digitalresponse.es .

The aspects analyzed in E-mail Marketing in Retail 2015 are the treatment of the registration process, the adaptation of the e-mails to mobile devices , the personalization, the identification of the sender, the existence of the e-mail retargeting, days and frequencies shipping, subjects, and types of campaigns.

As a result of the analysis of the aforementioned points, the benchmark offers a series of conclusions, among which some stand out such as: Thursday, Wednesday and Sunday are the preferred days for fashion brands to carry out their e-mail marketing campaigns (the 25% of all shipments have been made on Thursday);

only 18% of brands are adapting their emails to mobile devices; none of the brands analyzed in this benchmark carry out e-mail retargeting actions aimed at recovering the abandoned shopping basket; among other.in many cases we deal with unknown people, so through that email they will have a Buy Leads  first impression of you or your company. Many companies use email marketing to create brand image and be in communication with their customers.

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The email marketing is at a turning point where it is almost more important to know when I should not send a mail when. Do not forget that it is about telling a story so that the client feels close to us. Just send the right message to the right person.

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