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Disney + bets on the live action of La Dama y el Vagabundo to attract subscribers in Latin America

Disney + presented the trailer for La Dama y el Vagabundo as part of its marketing strategy to connect with the Latino audience. Just a few days ago it was announced that Disney + will arrive in Mexico and all of Latin America, confirming that the entertainment industry giant comes to contend for the video streaming market in the region. It was through his recently created social networks that Mickey’s platform made his announcement and, these Jamaica Mobile Database channels, have been his best platform to execute marketing actions that they commit with the audiences; An example of this is the trailer for La Dama y el Vagabundo (Lady and the Tramp). This is the live-action of the classic from The Walt Disney Company that at the time was part of the arsenal of new content that sought to connect with the public to add subscribers at the launch of the platform in November last year. Now, this film that has a cast headed by Tessa Thompson, Justin Theroux, Sam Elliott, and Ashley Jensen, presents the trailer and its release date on Disney + Latin America: November 17.

The film directed by Charlie Bean, the script written by Andrew Bujalski and Kari Granlund, in addition to being produced by Diane L. Sabatini and Brigham Taylor, is the second letter presented by the platform for its promotion in the Latin American market after the trailer published last August 18 in which they showed a large part of their main franchises and titles. According to the information available, Disney + is expected to arrive in Brother Cell Phone List in the region with its entire arsenal of film productions and series from Disney, Pixar, Marvel, Star Wars, and National Geographic; in addition to other original productions.“The entertainment proposal will be complemented with a robust offer of original Disney + series and films, a self-produced label, with a variety of titles that can be seen only on our platform, as well as original content produced locally in several countries of the world. the region for the most diverse audiences, ” said Diego Lerner, President of The Walt Disney Company Latin America recently.

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It is estimated that the video streaming market (SVoD) in Latin America is close to 2 billion dollars, but a recent report by Digital TV Research points out that by 2024 it will be higher than 8 thousand 250 million, which makes it very attractive . The same source points out that Netflix, Amazon Prime Video, Claro Video, HBO Go, Blim (from Televisa), and Movistar Play represent around 85 percent of these services, however, the irruption of a giant like Disney + and, considering that HBO Max promised to reach the region, this scenario could change in the short term. To give us an idea, only in the Mexican market there are around 10 million subscribers to a streaming video platform, but the reach is more than 25 million, according to IFT data, and represents revenues of more than 867 million dollars, according to data from Statista.

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