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Do you want to succeed in email marketing? “Triggered” emails are your ally

The email remains one of the main communication tools inside and outside the business world although many insist on predicting his death. Emails activated in response to the actions of subscribed individuals are common but the truth is that they represent less than 5% of the total volume, according to data from the latest study conducted by Epsilon. Something striking if we consider its effectiveness.

During the first quarter of this year, the date on which the report is focused, the opening rate of this type of mail has been 53% compared to the mail known as business-as-usual (BAU), whose rate opening was 30%.

Marketers are aware of their effectiveness and the volume of these activated emails stood at 25% during the first quarter of 2015. The highest rate of opening of this type of messages occurs when it comes to financial  Myanmar Email List services (69 %), information on retail companies (62%) and related to the pharmaceutical industry (62%). A golden opportunity for your email marketing strategies.

If we look at the click rates, the highest, between 12% and 14%, we find them in those emails related to consumer goods, clothing and media products.

“ Email is still a very effective method of engaging consumers . Now marketers are tasked with developing a quality content approach rather than focusing on channeling first as the buying process has become more complex, ”explains Judy Loosen, vice president of digital analytics at Epsilon . “It is important to develop a comprehensive way about the experiences that inspire consumers to act.”

In general, the open rate during the first quarter of this year was 32% while the click rate was 4%. Percentage that in many cases we deal with unknown people, so through that email they will have a Buy Leads  first impression of you or your company. Many companies use email marketing to create brand image and be in communication with their customers.  has been gradually decreasing since 5.1% in the first quarter of 2013.

See also  Profitable Email Marketing For Your Internet Business

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