Charli D’Amelio has made it clear on TikTok that she is a Dunkin ‘fan and now that translates into a drink named after her. Brands find in special edition or commemorative productions a great marketing resource to strengthen the bond with their consumers and attract new customers, but when this is combined with great influencers we can have results like Dunkin ‘with Charli D’Amelio. This is because TikTok is one of the most loyal consumers of Cyprus Mobile Database the donut and coffee brand, influencing that many users had some interaction with Dunkin’s digital accounts and now, it is even part of a new drink. This is’ The Charli ‘, a Dunkin drink’ he will put on his menu for a limited time whose name is inspired by the influencer who achieved fame for her videos on TikTok and now has tens of millions of followers on various social networks.
The launch of this product has been a success for the Canton, Massachusetts-based firm because it not only creates an opportunity to connect with the large fan base of Charli D’Amelio, many of them from generation Z, it can also generate sales and has implemented promotional marketing actions to download its app, as well as a whole digital marketing strategy for the presentation. The ‘The Charli’ is a Cold Brew drink with whole milk and caramel that, in addition to sounding very sweet, stands out for being preferred by the influencer, a combination Brother Cell Phone List that seeks to capitalize on Dunkin ‘as it can only be purchased through the app Of the brand. Stimulating e-commerce is normal among firms, especially those related to food and beverages in the post-COVID19 era, Starbucks and McDonald’s do it, for example. However, in Dunkin’s case, it is clearly a smart move to connect with Gen Z, generate sales, promote their app, and take advantage of Charli D’Amelio’s love for the brand. In this regard, Business Insider data indicates that D’Amelio’s ‘unsponsored’ pro-Dunkin posts accounted for more than 294 million free TikTok visits to the brand’s profile.
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The impact of TikTok.What is happening with Charli D’Amelio and Dinkin is just one more example of the impact that TikTok has due to its great engagement with users and what brands can capitalize on. It is enough to point out that the influencer has more than 84 million followers in the short videos app, which says a lot if you consider that according to various reports, the social network has around 80 million users in the United States. In fact, D’Amelio is the second highest-paid influencer on TikTok. According to Forbes data, in the last year, it generated revenues of about 4 million dollars.