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El email marketing es una “medicina” seis veces más eficaz que los social media para empujar las ventas online

Far from being in a coma, email marketing continues to enjoy excellent health in the 2.0 era. Its freshness is especially noticeable in the electronic commerce universe. Not surprisingly, and according to a study carried out in the United Kingdom by the price comparison website Give as you Live, 64% of consumers admit that they would stop doing what they were doing at that time to link to an email from an online retailer.

On the contrary, only 10% would bet on the same procedure if they came across that same link on social media.

The links to online fashion stores (42%) are the most powerful when it comes to “tempting” the potential online buyer. Much less tempting are links from travel websites (28%) and links from DVD and video game portals (25%).

According to Give as you Live, consumers are “tempted” (in multiple ways) an average of 604 times a year by online retailers. Many are tempted, although one in three users admit to regretting it or not remembering exactly what led them to take the bait.
For quite some time we have been hearing that each year we say goodbye will also be the last for e-mail. It has already become something of a tradition to forecast the death of emails and there are crowds of companies trying to replace this service with others.

For example, some applications like Slack have taken a more chat-approach while others offer other types of services such as  Some voices even point out  Oman Email Database that the future is to develop applications that allow communication directly on the documents in which we are working. They are all wrong. Email is not going to die this year or any other.

See also  Email marketing is consolidated as one of the most effective techniques

As the latest report by the Pew Internet Project Center points out, 61% of American workers indicate that email is a “very important” tool for the development of their work.

The truth is that this figure has remained practically unchanged over the last 13 years. In 2002 research found that 61% of workers also found email to be a critical tool. In 2008 the figure rose to 62%. The truth is that email has become a survivor, but what is it that makes it so resistant? Here are some keys:

1. Everyone has it installed on their devices

This saves us from having to download it and there is no need to learn how a new application or system works and we do not have to convince our environment to  deal with unknown people, so through that email they will have a Buy Leads  first impression of you or your company. Many companies use email marketing  start using it. Most of the applications or tools that are presented as the alternative to email require that we do things

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