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Email is more alive than ever in the world of advertisers

Contrary to popular belief, email is not dead. Promotional emails continue to give great benefits and if they do not tell Gmail . When Google decided to change his email and added the promotional emails, the criticism invaded him but the results have proved him right.

A report by Yes Lifecycle Marketing found that consumers are more engaged with Gmail than ever, even with promotional messages. More than 32% of Gmail users agreed to receive marketing messages in 2013, a higher figure than 21% for AOL, Hotmail and Yahoo!

The numbers don’t lie, and in fact they show that email has become one of the great weapons of advertisers. According to  Experian  99% of advertisers currently use email. This, along with the ease of use of Gmail, makes Google mail convert.

Millions of pieces of data circulate through email, but according to Accenture 61% of online shoppers are willing to voluntarily give up their privacy to have a better experience with retailers.

Plus, a little customization never hurts. Good salespeople have a relationship with their customers, and as Fisher says all relationships  Saint Kitts and Nevis Email List are personal, just with a little effort the benefits can be impressive. “Email is a vehicle for relationship and lifecycle management, and when email is tailored to the customer, it is much more effective,” explained Fisher.

The team of the company specialized in management software  SolarWinds  has created a fun video in which they show what our conversations would be like in person if we communicated as we do by email.

This short film includes some of the uncomfortable situations that we face on a daily basis, including the annoying comments that are usually written at the end of messages.

See also  4 factores decisivos en el email marketing (que ni se le habían pasado por la cabeza)

The mobile devices have become an authentic continuation of the arm of many people. The addiction to these devices connected to the network already seems an epidemic impossible to stop.

Users are continuously aware of their smartphone , so advertisers who fail to reach consumers through their email marketing campaigns assume that the problem is with their product, but in reality the big problem is to get attention within from your own mobile universe full of notifications.

Here are four simple tips to improve mobile conversions with email marketing :

As you can see when writing an email we must take into account several aspects related to both the form and the content. In addition, in many cases we deal with unknown people, so through that email they will have a Buy Leads  first impression of you or your company. Many companies use email marketing to create brand image and be in communication with their customers.

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