One of the characteristics that best defines marketing is innovation. The constant desire to move forward to implement all the trends that are emerging in a volatile environment that means that we cannot stop paying attention due to the continuous challenges that arise.
One of the challenges that marketing faces today is to be able to link the techniques that are carried out in online marketing with those that are developed in the offline world. After many years testing different mechanisms to link credit card transactions and mobile payments in small businesses.
Square, the company that provides payment solutions based in San Francisco has launched Square Marketing, a marketing tool that allows small businesses that target customers who buy in stores through promotions sent via email. .
Since its launch in 2009, the mobile payments company has helped merchants and businesses alike accept electronic credit card payments by collecting interesting data in the process. Now, the goal he’s set is to help brands get started on that data.
“The first step is to empower these small businesses with the tools to help them deepen their New Zealand Email List relationships with their customers,” explained Kevin Burke, Square’s head of customer engagement. “For the first time, small businesses can now deliver the right message to the right person at the right time in the right context, increasing the likelihood that customers will appreciate and act on the commitment we make.” he has pointed out.
Businesses that work with Square receive monthly reports that break down payment details anonymously. With these in hand, companies are able to determine which sales came from new customers versus regular buyers. You may also find out how often customers visited your stores on a monthly basis.
What does this tool really allow? The answer is simple and interesting: companies can guide buyers through email marketing actions. The emails are targeted based on three groups of customers created based on the number of times they visit the store.
This move by Square is the latest example that companies are increasingly seeking deal with unknown people, so through that email they will have a Buy Leads first impression of you or your company. Many companies use email marketing to link the data they obtain in the offline world with those they collect in the online environment in order to improve the targeting of ads.