The long-lived but eternally efficient email marketing has a myriad of applications, but there is one in which it particularly excels: customer retention.
According to a recent study carried out by the Direct Marketing Association (DMA), a third of marketers say that email marketing is a particularly efficient discipline in terms of customer retention. In the B2C industry, the proportion of marketers convinced of the benefits of email marketing to catch (and not let go) the customer is even higher.
Beyond its ability to retain customers, email marketing also stands out for its expertise in generating conversions. 25% of B2B marketers applaud the Malaysia Email List benefits of this discipline by rubbing the magic lamp of conversions. In the B2C industry, marketers are slightly more jubilant due to the ability of email marketing to generate conversions.
Another “super power” of email marketing that marketers particularly value is the so-called “brand promotion”, which is attested by one in five marketers (both B2B and B2C).
For the acquisition (18%) and the reactivation of customers (16%), email marketing is also especially effective in the B2B segment. These percentages fall, however, to 14% and 8% in the B2C line.
When they decide to hang on to the arm of email marketing, the main objectives of in many cases we deal with unknown people, so through that email they will have a Buy Leads first impression of you or your company. Many companies use email marketing to create brand image and be in communication with their customers. companies are engagement (71%), sales (58%) and the generation of “leads” (52%).