If I had to bet on social media or email for marketing purposes, my money’s on email… still.
It’s impossible to Laos email list separate the two because online marketing channels integrate with each other better than ever these days. But email is still the heavy lifter.
Think of online marketing like pioneering a new land. You know of the Homestead Act of 1862, in which the US government offered ownership of 160-acre parcels of land to any man with the balls to go claim it and farm it.
If you could get there and if you could produce something (you had to, to survive) then you OWNED it. Property ownership; a beautiful thing! The deal was sweet because the land was free.
The Internet’s like that. Except that online, real estate is unlimited. Your imagination isn’t confined to the continent west of the Mississippi.
So we’re in this vast world known as the Internet and we’re all trying to do business here in one way or another. That’s a fact.
Social media leads the charge. Social media speculates and goes in search of greener pastures, and a better life. Social media arranges the tour; it says, “Follow me!” and lunges ahead, cape flying.
For all of email’s benefits, social media will drive the online marketplace in the coming years. The mind-boggling growth of Facebook and the quick adoption and LinkedIn prove that people crave and rely on social connections for business and networking. Experts like Mari Smith, Chris Brogan Jay Baer, Gary – social media mavens, all — sing the praises of social media for building huge businesses.
But email is the muscle; it carries the luggage. Email is the one that puts up the tents at the end of a long day and builds the fire.
Email plays a crucial role in the social media landscape and it’s here to stay.
Your list is the reason Buy Leads email rules. Opt-ins are your closest peeps. Closer than followers, fans and friends in social media.