Email marketing is not straight forward. You don’t build a huge a list and then market to it. This is why the phrase “the money in the list” is misleading. There are many cases where you won’t make a dime even if you had tens of thousands of subscribers on your list. Read these 2 scenarios to understand the true art of email marketing.
I signed up to an email list offering me several reports on how to sell online with a website. There was also a bonus of several training videos for free. I downloaded the content and read through some of the material. Since it was such a big package, I didn’t manage to read all of it. I just glanced at it.
Two days, later I got an email from the owner of the list. He told me that there’s a great product that has just launched and that I should buy it before it sells out. Not really interested in the particular product, I had a look and deleted the email.
A day later, I get another email reminding me about the offer. As soon as I realized it was the same offer I read previously, I deleted the email again. A few days later, I receive Guatemala email list an email telling me that I should check out this new report. I clicked on the link and found that it was a sales letter to purchase a product. I scanned the sales letter and wasn’t interested. I hit the DELETE key once again.
This continued. I realized that this list owner was promoting the same new products as other list owners. As soon as I read a similar message I didn’t bother reading the rest of the email.
A month has gone since I subscribed to this list. Now I don’t read the emails anymore. My brain Buy Leads just automatically tells me to ignore the email from this sender.