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Email marketing, the most effective tool for digital communication

Among marketers, email marketing remains at the forefront of the most used tools in the digital medium . It has a higher ROI according to recent studies carried out by Ascend2 . Email marketing is a very easy to use tool and is used by most professionals to carry out their campaigns.

Despite the popularity of email marketing, social media tops the charts for effectiveness , ahead of email, blogs, and web pages and search engine optimization tactics. The biggest problem that social networks have is  Paraguay Email List measuring ROI , since it tends to be complicated and not all professionals are satisfied. In fact, in that aspect, it is very badly valued by professionals.

The Ascend2 study shows data referring to the most important objectives of brands in terms of digital investment: in order of percentage

They were present at OMExpo 2014 and will also be at booth 21 of eShow Madrid , where they will exhibit as a novelty their new editor «Drag and Drop». If the user does not find a template of the more than 400 personalized ones available, he can make the design he likes the most with the new editor. Creating email templates has never been easier.

As you can see when writing an email we must take into account several aspects related to both the form and the content. In addition, in many cases we deal with unknown people, so through that email they will have a Buy Leads  first impression of you or your company.

Many companies use email marketing to create brand image and be in communication with their customers., they would be customer engagement (49%), increase sales revenue (49%), increase leads for the sales team (40%). On the other hand, the least concern is reducing marketing costs and the quality of customer service.

See also  44% of companies only master the essentials of email marketing

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