Despite what it may seem, social networks are not the preferred means of communication for young people to learn about the offers of their favorite brands.
RapidCampaign has surveyed 2,000 young people from the UK aged 16 to 24 for their report Brands We Love versus Brads We Buy and they have seen that 76% prefer to learn about offers and promotions from stores and brands through the mail, followed by the corporate website , chosen by 23% of those surveyed.
It is evident that, as the age of the respondents increases, their preference for communication by brands via email is greater than among young people, although the percentage in which the youngest prefer email is still high. in relation to what we all believe, since they are the ones who use social networks the most, and that is why Facebook is the third preferred option to know the offers and promotions of their favorite brands and establishments.
The mere mention of Scooby-Doo and his gang gives many of us a rapturous pang of nostalgia. The “antics” of these unique detectives and their skill (or clumsiness) solving mysteries managed to nail us in front of the small screen when we were children.
However, Scooby-Doo is much more than one of the best animated series of all time. If you look closely, Hanna-Barbera’s endearing series has a handful of email marketing lessons tucked away. The email marketing company Email Monks reveals some of these lessons in the following infographic:
1. Being unique is synonymous with being memorable
As a series, Scooby-Doo was an absolutely unique product and that is why it has stuck like a limpet to the most precious memories of our childhood. Scooby Doo boasted a unique charm. And that unique charm that we all fell in love with in his Scooby-Doo day is what marketer s Nicaragua Email List should look for in their social media marketing actions. It’s about standing out from the crowd with innovative images, themes and text, but without showing that we are trying too hard to be creative.
2. Like Scooby-Doo, everyone needs a “snack” from time to time
Just as Scooby-Doo’s mouth is watering with “snacks”, the consumer needs that, from time to time, brands who fill your inbox with commercial emails deal with unknown people, so through that email they will have a Buy Leads first impression of you or your company. Many companies use email marketing will reward you for your patience. Discounts and promotional offers are music to the ears for the user who is subscribed to a commercial newsletter.
