Nintendo presented a whole arsenal of titles and products to capture the attention of the gamer world for the Christmas season. There’s no question that the launch of the Nintendo Switch set the tone for the Big N’s resurgence in the world of video game consoles and the entire company in general, something that Xbox and PlayStation probably don’t quite like . This is because the return of Mario’s house to the foreground implies, directly or indirectly, a decrease in sales of the other two main video game platforms. Much of this is due to the popularity of the Japanese firm’s franchises and characters, many of whom have a powerful bond with generations Colombia Mobile Database of gamers and still have the power to conquer new audiences. The above comes up because on Thursday morning Nintendo is dominating the conversation on Twitter thanks to the celebration of a new Direct in which it is presenting all the news that will reach the market related to Switch and Mario Bros. When reviewing the top of the main trends, the Big N monopolizes at least 7 of the first 15 labels with which the users of the social network are generating conversation. Thus, we find that the Nintendo label alone accumulates more than 170 thousand Tweets and, when making a query with TweetReach, we see that the last hundred publications register a reach greater than 80 thousand accounts,
As well as an exposure greater than 91 thousand impressions. Similarly, it happens with Mario 64, which accumulates more than 22 thousand Tweets and its last one hundred publications have a reach greater than 91 thousand accounts, in addition to exceeding 105 thousand impressions. They are only two cases of the multiple labels that are positioned in the first places of tendencies in Twitter; Switch, # supermario35th, Mario Sunshine, Super Mario 64, and Super Mario are other trends related to the Nintendo Direct. All this hype around the Japanese company is due to the event that celebrates the 35th anniversary of Mario Bros. for which they Brother Cell Phone List have presented an arsenal of games and products that will seek to capitalize on the engagement of the most famous plumber with his fans: Super Mario 3D All-Stars, a special edition of the legendary Game & Watch, Mario Kart Live: Home Circuit, to name a few. Why is it not good for Xbox and PlayStation?Because a large part of Nintendo’s launches is aimed at Switch, to stimulate sales of the hybrid console and compatible titles for the fourth quarter of the year, a very important one for all brands because gives the Christmas season, one where consumption increases considerably.
In that context, if the Big N throws as many bits as possible to capture the attention of the gamer world, this is bad for Sony and Microsoft who are about to launch the Xbox Series X and PlayStation 5, respectively. It is because both brands are lagging in sales. As an example, it is enough to refer to the most recent data released in the United States market, where consumer spending in the gaming world increased by 32 percent, to represent 3.58 billion dollars, according to a report by The NPD Group. Looking at the behavior of the consoles, it is revealed that Nintendo Switch again topped sales, many thanks to the constant release of new titles, such as Animal Crossing: New Horizons. “Nintendo Switch was once again the best-selling hardware platform of July and 2020 so far this year in unit sales and dollars,” NPD analyst Mat Piscatella was quoted as saying by VentureBeat.This takes on more weight if you consider that in its most recent financial report, Nintendo said that its operating profit soared 428 percent, this thanks to the increase in demand for Nintendo Switch and its portable version Switch Lite only.