Ask questions An often forgotten, but very effective research France B2B List method: surveying! Take to the streets, into the neighborhood or consciously seek out your target group to measure the impact of your social campaign. By doing a survey before and after your campaign, you can analyze the difference. Yes, this way France B2B List of research is expensive. But you also get something in return. Here you have the opportunity to ask people for their opinion and for feedback about their behaviour. And this input often has more value than the – not always watertight – figures about website France B2B List behavior. In fact, you can fine-tune your campaign base on the survey results.
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For example, before-and-after research into the MONO campaign France B2B List show that the campaign has not ensur that. More road users find it normal to take precautions to prevent you from being distract by social media in traffic. The campaign has been able to increase the sense of responsibility among cyclists not to France B2B List be involved with social media while participating in traffic. Overall. Road users’ sense of responsibility has France B2B List remain the same between the pre- and post-measurement.** With this input. The campaign can be further improv. Also read: (How) does the communication profession actually work?
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Model and convince If you, as a marketer, want to convince France B2B List your manager to free up extra budget for your social campaign, a scientific model can provide the right France B2B List substantiation. A model tells a story. With that story you can demonstrate: look, this is how we are going to change the behavior of our target group. Google’s standard online marketing “see-think-do-care” model works great for a sales funnel, but it’s not France B2B List relevant for social campaigns. A model that lends itself better to social campaigns is Prochaska and DiClemente’s ‘Circle of Behavioral Change’† This model shows six different phases of change, such as ‘contemplation’, ‘decision’ and ‘consolidation’.