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Facebook expands its news service where it will pay publishers for content

The Menlo Park company said Facebook News will be available in five countries other than the United States in the coming months. Facebook has long seen newscasting as an area of ​​opportunity that it can capitalize on as users increasingly turn to social media for information.For this reason, among the diverse range of functions and tools that it has launched in recent times, its news tool stands out, designed to promote the generation of this type of content. Specifically, we are talking about Facebook News, a news service within the social Israel Mobile Database network that, in addition to creating a space for the dissemination of informative publications, also offers a proportional payment to news publishers for content and original reports. The tool was launched at the end of last year in the United States and, it seems, has found acceptance among the media in that country, as the Menlo Park company has decided to take it to new markets. Thus, in the coming months, Facebook News will be available in Germany, Brazil, France, India, and the United Kingdom to position itself as an option for alternative income-generating means.“

In each country, we will pay news publishers to ensure that their content is available in the new product. Consumer habits and news inventory vary by country, so we will work closely with news partners in each country to tailor the experience and test ways to provide a valuable experience for people and, at the same time respecting publishers’ business models, ”says Campbell Brown, Facebook’s vice president of Global News Partnerships, in a blog post on the company. The goal, according to the firm led by Mark Zuckerberg, is to promote the dissemination of Brother Cell Phone List of information, especially local news, considered a vital resource to keep people and communities connected and, at the same time, be a solution for the media, many of them hit hard by the coronavirus pandemic. According to the company, Facebook News can be a great alternative to unite media with audiences, as it highlights that more than 95 percent of the traffic it delivers to publishers “is incremental compared to the traffic they already receive from News Feed.”This is important considering that more and more people turn to social networks for information.

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In fact, online media is the first choice for 46 percent of Internet users (55 percent between 18 and 44 years old) and 21 percent choose social networks as their main source of news, according to the Digital News Report 2020. Undoubtedly, this means that users can spend more time on social platforms and therefore be potential advertising and e-commerce targets, hence Twitter, Instagram, Snapchat and Google are also developing attractive models for media. Google, for example, created an emergency aid fund for journalism and to support local newsrooms and small media during the coronavirus pandemic, in addition, according to The Drum, it will eliminate ad serving fees for publishers of global news in your ad manager for five months.

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