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Content marketing is a broad term that can be interpret in many ways within the broader spectrum of marketing. For some content marketing is a blog post, for others it can be big interactive posts. For John Deere, content marketing took the form of a print magazine in the 1800s!Regardless of the format or type of content being market. Presenting useful or entertaining information to bahrain phone number list .Your audience – in a way that resonates with them – has always.. Been an important part of good marketing. Things are no different in search. Where content marketing equates to promoting. Your web pages (content) to relevant audiences online (marketing through. Social media and other websites).Today I want to walk through the process I use to help clients identify /and capitalize on the content marketing opportunities available to them.

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Let’s dive!Start with existing contentThe best place to start when looking for content marketing opportunities is with your existing pages – these are the opportunities that will require the Bahrain Phone Number List least initial investment because the content already exists.You can easily identify your top pages – in terms of organic traffic – in Google Analytics. While it’s important to understand how your site drives traffic, we look for new opportunities – your best pages are already performing andgrowthyou have to seize new opportunities.

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Find new opportunities with existing pagesTo find new content marketing opportunities, start with Google Search Console. In gsc, you can analyze keywords or queries associated with. Your website and see how many clicks and impressions. They generate in google search. In the light of You can also analyze the bahrain phone number list clicks and impressions. Of your individual pages.Compare queries and pages to make sure you have pages. That match your top queries.Are these the pages you expect to generate clicks and impressions from? Do you have a better page that is not showing in Google Search Console?