If they respond in the right way that is. However, it appears that a number of companies panic when a negative review is published. Of all SMEs responding to online reviews, one in ten (11%) say they are trying to have criticism removed. In addition, 19% say that their company apologizes, but takes no further action. These reactions are at odds with what consumers want. For them it is especially important that a company approaches them personally. They want the company to explain what the problem is. An excuse is only third. Infographic on what to include in the response to a negative review.
Google’s Helpful Content Update
Make sure the online reviews are reliable There’s another big reason why it’s a bad idea to Poland Phone Number negative reviews: it undermines consumer confidence in online reviews in general. For example, only 4% of consumers surveyed think that all online reviews are authentic. The vast majority (59%) believe that at least half of the reviews are fake. What can companies do to dispel that skepticism? There are a number of factors that consumers consider to determine whether an online review is authentic and not fake. Respondents were allowed to tick more than one answer and these are the three most frequently mentioned: There is a good balance between the advantages and disadvantages (46%). The review was published on a trusted review platform.
In Line With Other Google Updates
The provider also shows negative reviews (36%). In addition, there are a Buy Leads of characteristics that, according to the surveyed consumers, online reviews should generally have in order to appear reliable. The main features mentioned are the product’s rating and written customer comments. Infographic about what makes an online review reliable 3. Understand that consumers primarily want to help other consumers Most companies see online reviews primarily as feedback from customers to improve their product or service: 42% of SMB employees surveyed say their company uses them for that. But for consumers it is not the main motivation to write a review.
