Your brand can suffer brand damage if you share wet finger Turkey B2B List work and it turns out to be wrong afterwards. Transparency in your figures and communication is therefore very important. Because B Corp makes the impact report mandatory and asks organizations to make the report publicly available, you can Turkey B2B List find many examples and also see a number of points that are essential to share in such a plan. Also read: Online annual report: 9 elements that make it really good 2. Kill your darlings After you have collected all the information and done your Turkey B2B List research, you want to make it manageable and accessible to the reader. We recommend developing a compact report that is easy to read and based on a strong concept that fits your brand.
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So no pieces of text about how great your company is, but facts Turkey B2B List combined with storytelling. Take the reader along and respect the reader’s time. So no impact report in an annual report. Booring! And that brings us to the next tip… 3. Choose a suitable shape You want people to actually read your impact report. Choose a shape that suits your brand (and target group). By making a creative and original impact report, you have Turkey B2B List a greater chance that the report will be read. And then all the work has not been in vain. Combine images, dynamic Turkey B2B List effects and illustrations to tell your story. Here are some ideas: Are you a publisher that only publishes sustainable, organic and green books?
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Then a book like an impact report can work very well. This Turkey B2B List tangible book can then be shared with stakeholders and the consumer can digitally browse through the book via the website. Take the example of IKEA here . Ultimately, this report consists of a video, stories, a book and a landing page and IKEA can Turkey B2B List stand out to a large audience. There is a form of content that appeals to everyone. Images IKEA Turkey B2B List Source: IKEA . As a clothing brand, you could develop a piece of clothing that shares your impact, with a QR code to the website where you can find all the details.