Being present at every turn of your customers’ buying journey can help guide their journey. During her Insights session at SMX Advanced, Helen Provost, Account Manager at Google, discussed using YouTube ads in tandem with Google search ads to increase your brand awareness and help users along the way. of the funnel. You can listen to Provost’s full session above, then read on for his tips on getting the most out of your YouTube ad campaigns. The Bulgaria Phone Number List full transcript is also available below. Helen Provost Helen Provost, account manager at Google. Whether you’re new to YouTube ads or looking to optimize them, Provost suggests you keep the following points in mind: When running TrueView for Action ads on YouTube, be sure to let auto-bidding run unmodified for at least two weeks. The reason is to make sure that you actually let the machine learning systems learn.
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Each time you change your target goal, the learning process must begin again. For bumper ads, in YouTube’s six-second format, focus your creativity on a single theme. You’ll want to Bulgaria Phone Number List leave the viewer with just one parting thought. YouTube is huge on mobile, and screen size matters when creating content. Close-ups of faces, text, etc. are the key to creative success. Insights sessions provide practical advice and useful information from experts.
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Here are some other sessions you can stream right now: Ashley Mo’s tips for improving your YouTube ad performance. Amanda Milligan’s guide to using data storytelling to gain prominent media coverage. Session by Patrick Stox on SEO Google is trying to solve for you. Sam Marsden’s approach to Bulgaria Phone Number List creating dashboards that inform and persuade. If you found these sessions informative, consider attending them live November 13-14 at SMX East in New York City. The full transcript. Introduction by George Nguyen: Branding is a top priority for marketing teams around the world,
