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Google changed its advertising rules: how it will affect brands

As they have explained from Google, for privacy reasons, the company will limit the information it provides to its advertisers. It is no secret to anyone that SEO-related strategies will be the lifeline for many brands and Google will undoubtedly benefit from this trend. The proven effectiveness of this channel as well as the lower budgets that it supposes when compared to other advertising platforms are two of the reasons why brands find a lifesaver in this type of action. The concern to improve efforts in this area has to do with the opportunities Armenia Mobile Database offered by occupying a privileged place within search engines. At least 61 percent of marketers rank it as the top priority for inbound marketing activities, according to HubSpot. In addition, for 57 percent of those involved in the B2B segment, SEO allows them to generate more leads than any other marketing activity.Given the habits, needs and interests gained in the midst of the health crisis, this aspect will become even more relevant, if we consider that, as indicated by a recent study, on the one hand, 86 percent of marketing professionals consider that reaching their goals this year will be more difficult,

Which takes another reading if you assume that 65 percent of them say that their budgets will be depleted. And it is that compared to other advertising tools and resources, SEO actions are still considered a strategy that, with not so high investments, are capable of delivering interesting results for brands. In fact, only 4 percent of marketing teams believe that SEO will lose importance in the coming months, a figure that is opposed to 63 percent who are clear that efforts in this area will gain weight in the post-coronavirus world. Although the Brother Cell Phone List advantages are obvious, the truth is that now a movement in Google’s advertising policies could make these solutions less attractive. As explained by Google, for privacy reasons, the company will limit the information it provides to its advertisers from Google Ads. From now on, the advertisers will only receive data based on those search terms that have a “significant number of users”; that is, those searches that, although they generated an advertising impact that comes from a small group of users, will not report data.

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As indicated by Search Engine Land, advertisers could see all search data so far, from those that generated a click or impression to those that dealt with quotas in the millions. For advertisers, having less data means less control over what works and what doesn’t in their campaigns, as well as less knowledge about consumers. This means that brands will be blind to their investments with what manages the advertising investment, it will be an increasingly complex task. Specifically, the movement will mean that brands must see 20 percent of the search terms that are associated with an advertising campaign. Although Google’s move has to do with providing greater privacy guarantees to users, the truth is that the move will not be well seen by advertisers, who are faced with customers who demand more personalization.

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