You regularly hear about the disappearance of cookies and stricter privacy legislation. Maybe you also feel that your data is not complete or that you can get more out of it? But how do you practically start migrating to server-side tracking? In the step-by-step plan below. You will learn how to take your data .Collection to the next level with server-side tagging in Google Tag Manager What is Server Side Tracking? As Annelies Meijers described perfectly in her article : server-side tagging is a future-proof way to say goodbye to third-party cookies.
What is Server Side Tracking
Instead of loading tracking scripts directly into the visitor’s browser and Russia Phone Number the data directly to, for example, Google or Facebook, you load the tracking scripts from your own domain. So you sit with your own server between the visitor and the external data collector. As a kind of filter and privacy watchdog. Server Side Tracking Server-side tracking can feel like a very technical and complicated topic. That’s why it’s best to watch the video below to understand the subject a little better. Video explaining server-side tagging in GTM Server side tracking vs. There is an important difference between server-side tracking and server-side tagging.
Server Side Tracking Vs. Tags
When we talk about server-side tagging .We are talking about loading scripts and Buy Leads from your own servers through a proprietary container solution. The container is therefore no longer hosted from Google’s servers.As you were used to with GTM (Google Tag Manager). On the other hand, server-side tracking is more about delivering data with APIs between your own server and the server of the data collector. The data is therefore no longer sent directly from the tracking. Script in the visitor’s browser, but it happens in the background from your own server.